Every business today has the potential to go online and gain marketplaces. One of the primary goals of selling online outside India is to gain an audience due to the diversified culture. You may have fantasized about selling your items abroad during your business path, but you could not do so for various reasons. Or maybe you tried it, and it didn’t work. 

India’s E-Commerce sector is among the fastest-growing in the world in terms of both supply and demand. The Indian E-Commerce sector is expanding rapidly, with an anticipated total revenue of over $5 trillion by 2025. But it makes sense that a businessperson would go to international markets for sales. 

When comparing foreign markets to the Indian E-Commerce market, there are certain clear advantages. First, the exchange rate has a significant impact on profit markups. Second, a product may find itself in a distinctive and novel position in a foreign market instead of the oversaturation it would encounter in its own market.

How to start selling outside India?

Now, it is necessary to understand various factors before you decide to sell outside India. So, let’s understand all the factors you need to keep in mind while you plan to sell outside India.

Conduct Market Research

You must first conduct some preliminary market research. To assess the potential demand for your product in the global market, it is crucial to analyze your shop’s Unique Selling Proposition (USP) and conduct comprehensive market research to understand the requirements and preferences of the target audience in different regions. You may find out more by researching online, using social media, or asking a cousin or friend who lives overseas for advice. This research will enable you to decide whether your items are suitable for online sale.

Understand the Rules and Regulations of selected marketplace

The next step is to educate yourself on the export policies and guidelines that apply to that specific market. Next, understand the laws governing shipping, customs, and other matters. In other words, be aware of any barrier preventing you from selling goods on that specific market and look for a way to circumvent it.

Currency Barrier

Converting local money to foreign currency is another problem that many Indian E-Commerce company owners deal with when selling goods internationally. Make sure your website is equipped to display payments under several categories. This will make it simple for your overseas customers to convert the pricing of your goods into their currency. 

Shipping outside India

You can collaborate with courier businesses like DHL, Express, Pota Global Logistics, etc., who provide shipments to foreign markets to export your goods to another country. Alternatively, you can partner with Divrit Consultancy, we offer an international shipping solution by connecting you with well-known courier services that will send goods to any location at a feasible cost.

Banned and prohibited items

According to the official rules of each nation, some goods cannot be imported or exported to protect the environment, promote social cohesion, preserve natural resources, and prevent trade embargoes. Check the list of prohibited items for the destination and the country where the shipment is transported. Before shipping, customers must verify the shipping companies’ list of forbidden products. When you send an item that is forbidden, it can be seized by customs officials and never arrive at its destination, or the sender might get hit with a fine or penalty. Therefore, avoid mailing certain things to guarantee hassle-free, timely delivery of the box.

Top Platforms to sell outside India

To start your business to sell outside India, after understanding how the marketplaces work, the question of where to sell comes in. Following are a few best platforms to sell outside India:

  • Amazon: Amazon is one of the world’s largest online marketplaces, with a global customer base and various products. It is known for its ease of use, vast selection, and competitive prices. Amazon provides sellers a platform to showcase their products to a global audience and offers various services to help them grow their businesses. With its vast customer base and powerful logistics network, Amazon is an excellent choice for sellers expanding beyond India.
  • Walmart: Walmart is a giant retail platform with a significant presence in the United States and worldwide. Furthermore, Walmart emerged as a significant player in e-commerce, leveraging its online marketplace to offer a diverse range of products at highly competitive prices. Walmart focuses on providing low prices, fast shipping, and high-quality customer service through its marketplace. By selling on Walmart’s platform, Indian sellers can tap into a massive customer base and use Walmart’s extensive logistics network to expand their businesses.
  • Etsy: Etsy is an E-commerce marketplace specialising in handmade, vintage, and unique items. It strongly focuses on creativity, sustainability, and community, making it an attractive platform for sellers with niche products or small businesses. Etsy offers sellers a range of tools and resources to help them succeed, including advertising and marketing support, a robust search algorithm, and a built-in community of buyers and sellers. By selling on Etsy, Indian sellers can reach a highly engaged and passionate audience of buyers looking for one-of-a-kind products.
  • ebay: eBay’s online marketplace is renowned for its auction-style sales, where buyers bid, and sellers set reserve prices or offer a “Buy It Now” option. Additionally, the platform offers various tools to support sellers, including marketing and advertising assistance and seller protections.
  • Alibaba: A Chinese e-commerce giant operates a range of online marketplaces, including Alibaba.com and AliExpress.Its extensive product selection, competitive pricing, and efficient logistics network are what make it well-known. Alibaba offers sellers a range of tools and services to help them grow their businesses, including marketing and advertising support, logistics and fulfilment services, and access to financing. By selling on Alibaba’s platform, Indian sellers can tap into a massive global customer base and take advantage of Alibaba’s extensive resources to expand their businesses.


✔ How can I sell my product internationally?

Ans. There are 2 ways to sell online, First by creating your own website or platform for customers. Second, you can start selling on top marketplaces like Amazon, Etsy, Walmart, etc., where users anticipate purchasing from sellers in far-off nations.

✔ Can I sell to the USA, Canada or Australia from India?

Ans. You can sell in any country by registering with different platforms like Amazon, Walmart, and Alibaba. Apart from this, if you are a big seller and have customers outside India, you can create your own platform for your business.